tracking
Now Playing:
The casual-dining seafood chain reprises a popular menu promotion.
Now Playing:
The quick-service chain offers Seafood Basket Combo for $5 in March.
Now Playing:
The quick-service chain updates its Original Recipe Bites menu item with the addition of gravy.
Now Playing:
The quick-service chain adds its Hot 'N Spicy McChicken to the Dollar Menu.
Now Playing:
The casual-dining chain promotes its restaurants as a place to watch the upcoming NCAA basketball tournament.
Now Playing:
The casual-dining chain promotes a mobile app game.
Now Playing:
The quick-service chain promotes its Cool Ranch Doritos Locos Tacos.
Now Playing:
The quick-service chain promotes its Cool Ranch Doritos Locos Tacos.
Now Playing:
The quick-service chain promotes its Cool Ranch Doritos Locos Tacos.
Now Playing:
The quick-service chain searches for its next manager of digital marketing at the South by Southwest festival in Austin, Texas.
Now Playing:
The fast-casual chain promotes its customizable menu offerings in a new ad campaign.
Now Playing:
The fast-casual chain promotes its customizable menu options in a new commercial.
Now Playing:
The quick-service chain builds buzz for its upcoming Cool Ranch Doritos Locos Tacos launch with a series of promotional videos.
Now Playing:
The coffeehouse chain promotes its lighter Blonde roast brew.
Now Playing:
The quick-service chain touts its latest offering of Big Pizza Sliders, which come in three different combinations of three toppings each.
Now Playing:
The casual-dining chain offers three courses for two people for $25 for a limited time.
Now Playing:
The quick-service chicken chain promotes a meal of eight pieces of chicken, two large sides and four biscuits for $15.99.
Now Playing:
Digital CoCo founder and CEO Paul Barron discusses the latest results.
Now Playing:
The quick-service chain promotes the strong brand identity it has around the world in a TV commercial that aired in Canada.
Now Playing:
The quick-service chain promotes its restaurants as a place for family gatherings in a TV commercial that aired in Dubai.
Now Playing:
The U.S. quick-service chain promotes a menu item in a commercial that aired in the Middle East.
Now Playing:
The fast-casual chain promotes its menu items in a French-language commercial that aired in Quebec, Canada.
Now Playing:
The U.S. quick-service chain touts the quality of its food in a commercial that aired in the Middle East.
Now Playing:
The U.S. quick-service concept promotes a chicken menu item in commercials that aired in the Middle East.
Now Playing:
The U.S. concept answers the question in this commercial, which aired in Nigeria.
Now Playing:
This year, at SXSW, Taco Bell's Feed the Beat program will partner with Twitter and thousands of fans across America, to create an experimental, fa...
Now Playing:
The concept has overhauled its menu with new appetizers and slow-braised pork, plus 100 new drink choices.
Now Playing:
The quick-service chain introduces three different combinations of pizza sliders with up to three toppings each.
Now Playing:
The quick-service chain introduces a Molten Cake Sundae dessert.
Now Playing:
The quick-service chain promotes its Spicy Jumbo Popcorn Chicken and Sweet Potato Tots.
Now Playing:
The casual-dining chain introduces two new Jack Daniel's-branded menu items as part of a meal deal.
Now Playing:
The pizza chain promotes its Hot-N-Ready pepperoni pizza for $5. Customers can add an order of Caesar Wings for another dollar.
Now Playing:
The quick-service chain promotes its Hot-N-Ready pepperoni pizza for $5, with an addition of Caesar Wings available for another dollar.
Now Playing:
The quick-service chain promotes its Hot-N-Ready pepperoni pizza for $5.
Now Playing:
The quick-service chain promotes its Hot-N-Ready pepperoni pizza for $5, with an addition of Caesar Wings available for another dollar.
Now Playing:
The quick-service chain offers two Breakfast Croissant Sandwiches for $3.50.
Now Playing:
The casual-dining chain promotes its restaurants as a place to watch sports games.
Now Playing:
The family-dining and arcade chain promotes itself as a place for kids' birthday parties.
Now Playing:
The quick-service chains introduce Crispy Fish and Spicy Chicken Sandwiches.
Now Playing:
The casual-dining chain promotes its restaurants as a place to watch March Madness basketball.
Now Playing:
The casual-dining chain promotes its restaurants as a place to watch March Madness basketball.
Now Playing:
The quick-service chain promotes the quality of a new sandwich offering.
Now Playing:
The casual-dining chain promotes its New Orleans-inspired menu.
Now Playing:
The casual-dining chain promotes its 2 for $20 menu.
Now Playing:
The quick-service chain promotes its Cool Ranch Doritos Locos Tacos, which debut systemwide on March 7, 2013.
Now Playing:
The fast-casual bakery-cafe chain promotes its charitable side in a new ad campaign.
Now Playing:
The fast-casual bakery-cafe chain says it will donate a bowl of soup to hunger-relief charity Feeding America for each circle of five friends users...
Now Playing:
The fast-casual wing chain promotes its Boneless Blitz Pack for $19.99.
Now Playing:
The fast-casual sandwich chain offers a New Orleans-inspired sandwich until June 2.
Now Playing:
The casual-dining chain promotes a Wednesday wings special of 10 boneless chicken wings and French fries for $6.99.
Now Playing:
An ad for the casual-dining chain's 100% Shore marketing campaign.
Now Playing:
An ad for the casual-dining chain's Spicy Citrus Steampot.
Now Playing:
The casual-dining chain touts a popular lobster menu promotion in a recent commercial.
Now Playing:
The quick-service chain introduced a pizza-inspired perfume.
Now Playing:
The quick-service chain introduces Fish McBites.
Now Playing:
The celebrity chef answers questions about his two newest restaurants in Las Vegas, BurGR and Gordon Ramsay Pub & Grill.
Now Playing:
The quick-service chain promotes a new limited-time Cod Sandwich.
Now Playing:
The quick-service chain promotes its Cantina Steak Burrito.
Now Playing:
The casual-dining chain promotes one of its popular promotions that highlights lobster in a variety of entrées.
Now Playing:
The family-dining chain introduces new breakfast sandwiches, priced at $4.99 each.
Now Playing:
The quick-service chain offers Corn Dogs, Mozzarella Sticks, Onion Rings and Tots for 99-cents during Happy Hour, available 2-4 p.m. local time.
Now Playing:
The casual-dining chain promotes a Valentine's Day meal deal, including a free dessert for reservations scheduled Feb. 14-17.
Now Playing:
The sandwich chain reprises its Steakhouse Beef Dip for a limited time.
Now Playing:
The pizza chain promotes its product as a way to bring families together.
Now Playing:
The fast-casual chain highlights one of its tomato suppliers.
Now Playing:
The quick-service chain offers a Cod and Shrimp Basket for $5.99 for a limited time.
Now Playing:
The quick-service chain promotes the menu item as part of an eight-piece meal deal for $19.99.
Now Playing:
The casual-dining chain promotes a new menu item in a recent commercial.
Now Playing:
The family-dining buffet chain lets kids eat for $2.99 from Monday through Thursday after 4 p.m.
Now Playing:
The quick-service chicken chain promotes its grilled food in a recent commercial.
Now Playing:
The quick-service Mexican chain promotes its $5 Combo Meals, including a salad served in a taco shell.
Now Playing:
The quick-service Mexican chain introduces a new line of stuffed quesadillas.
Now Playing:
The family-dining arcade chain promotes its games and environment in a recent commercial.
Now Playing:
The family-dining arcade chain promotes its games and environment in a recent commercial.
Now Playing:
The family-dining arcade chain promotes its games and environment in a recent commercial.
Now Playing:
The quick-service chain promotes a new menu item.
Now Playing:
The quick-service chain promotes two new menu items, which are priced at $2 per box.
Now Playing:
The quick-service seafood chain introduces new $4.99 Full Meal Deals.
Now Playing:
The quick-service chain is offering a buy-one-get-one-free deal for any variety of its Original Chicken Sandwiches through Feb. 17.
Now Playing:
The fast-casual chain adds a blend of Tuscan-inspired herbs and spices to its signature chicken.
Now Playing:
The fast-casual chain offers a half chicken, mixed vegetables and mashed potatoes meal.
Now Playing:
The quick-service pretzel chain was founded in 1988.
Now Playing:
The quick-service chain creates a video marking a milestone of reaching 2 million Facebook fans.
Now Playing:
The quick-service sandwich chain promotes a special deal for the month of February of any Footlong sandwich for $5, as well as $6 Footlong Specials.
Now Playing:
The quick-service sandwich chain says it is the first to earn the American Heart Association Heart Check.
Now Playing:
The quick-service sandwich chain promotes its Fresh Fit Choices menu items and recognizes spokesperson Jared Fogle's weight loss.
Now Playing:
The quick-service sandwich chain promotes a month of $5 Footlong sandwiches and $6 Footlong Specials.
Now Playing:
The quick-service sandwich chain promotes a month of $5 Footlong sandwiches and $6 Footlong Specials.
Now Playing:
The quick-service sandwich chain gives customers a chance to win cash, cars, trips and more.
Now Playing:
The quick-service chains introduce a Charbroiled Atlantic Cod Fish Sandwich, featuring a charbroiled filet of cod topped with lettuce, tomato and t...
Now Playing:
The quick-service chain promotes a menu item targeted towards Super Bowl consumers that includes eight pieces of chicken, eight Hot Wings and 10 Or...
Now Playing:
The quick-service chain promotes its Footlong Quarter Pound Hot Dog and Sweetheart Shake.
Now Playing:
The quick-service chain promotes footlong hot dogs for half price on Feb. 2.
Now Playing:
The quick-service chain's new burger features a beef patty topped with white Cheddar and pepper Jack cheeses, fried onion rings and sliced jalapeno...
Now Playing:
Chef Lorena Garcia takes viewers behind the development of Taco Bell's new Cantina Bell Steak Burrito.
Now Playing:
The quick-service chain celebrated reaching a milestone of 10 million Facebook "likes" by creating the site's "like" thumb with 2,000 pizza boxes.
Now Playing:
The fast-casual chain promotes its Japanese Pan Noodles.
Now Playing:
The fast-casual chain promotes its Pesto Cavatappi dish.
Now Playing:
The quick-service chain extends its "Live Mas" campaign with an ad scheduled to air during the 2013 Super Bowl.
Now Playing:
The quick-service chain reprises a popular pizza deal.