Now Playing:
Kentucky Fried Chicken partners with Comedy Central on a series of webisodes promoting its Original Recipe Bites.
Now Playing:
Kentucky Fried Chicken partners with Comedy Central on a series of webisodes promoting its Original Recipe Bites.
Now Playing:
Kentucky Fried Chicken partners with Comedy Central on a series of webisodes promoting its Original Recipe Bites.
Now Playing:
The quick-service Mexican chain promotes its Breakfast Taco Box in a recent commercial.
Now Playing:
The casual-dining chain promotes special offers at participating restaurants on Dec. 21, the last Friday of 2012.
Now Playing:
The quick-service drive-in chain promotes its Asiago Caesar Chicken Sandwich and Chocolate Mint Holiday Shake in a recent commercial.
Now Playing:
The casual-dining chain promotes a limited-time, three-course dinner deal, along with a $6.95 fixed-price lunch of unlimited soup, salad and breads...
Now Playing:
The quick-service chain promotes a movie tie-in with its Rise of the Guardians Happy Meal.
Now Playing:
McDonald's promotes its 20-piece Chicken McNuggets with dipping sauces such as Ranch and Spicy Buffalo.
Now Playing:
The buffet chain promotes a new limited-time menu offer, served daily after 4 p.m. and Sundays after 11 a.m.
Now Playing:
The buffet chain promotes its new limited-time Premium Steak & Non Stop Shrimp offer.
Now Playing:
The quick-service chain offers customers a free Chocolate Chip Cookie Ice Cream Sandwich with the purchase of a Memphis BBQ Burger Combo.
Now Playing:
The casual-dining burger chain lets customers vote for their favorite Red Robin burger of the past to return to the menu.
Now Playing:
The quick-service chain reprises its Bonus Jack Combo for a limited time.
Now Playing:
The family-dining and arcade chain promotes its locations as a holiday destination.
Now Playing:
The fast-casual chain celebrated the addition of several new menu items that feature pork.
Now Playing:
The quick-service chain debuts a humorous new television commercial.
Now Playing:
The quick-service chain introduces an eight-piece meal accompanied by a dozen chocolate chip cookies, for $19.99.
Now Playing:
Square Wallet links to Starbucks users' credit or debit cards.
Now Playing:
The coffeehouse chain promotes holiday-themed drinks, including its Peppermint Mocha, Caramel Brûlée Latte, Eggnog Latte and Gingerbread Latte beve...
Now Playing:
The casual-dining chain offers a special menu item featuring steak and ribs with a selection of side dishes.
Now Playing:
The casual-dining chain promotes its catering service in a recent television commercial.
Now Playing:
The quick-service seafood chain offers a variety of meal deals for $4.99 each.
Now Playing:
The casual-dining Italian chain introduces new pizzas this fall.
Now Playing:
The casual-dining chain introduces four new pizzas with seasonal toppings for the fall.
Now Playing:
The quick-service chain brings back its Peppermint Mocha and Peppermint Hot Chocolate drinks.
Now Playing:
The coffeehouse chain promotes its menu during the holiday season.
Now Playing:
The chain's new nachos feature tortilla chips topped with beans, a three-cheese blend, warm nacho cheese sauce, guacamole, pico de gallo, reduced-f...
Now Playing:
The quick-service chain offers half-price burritos on Black Friday, the day after Thanksgiving.
Now Playing:
The chain's Facebook fans and MyPanera customers share what they're thankful for.
Now Playing:
The pizza chain promotes its Big Dinner Box meal deal.
Now Playing:
The casual-dining chain introduces a new entree for a limited time.
Now Playing:
The family-dining chain introduces a new breakfast dish for the holiday season.
Now Playing:
The family-dining chain introduces new breakfast items for the holidays.
Now Playing:
The quick-service chain offers two beef or chicken tacos for $2 through Thanksgiving.
Now Playing:
The casual-dining chain introduces a new Spirited Cuisine marketing campaign and new menu items.
Now Playing:
The casual-dining chain introduces a new steak menu item.
Now Playing:
The casual-dining chain introduces a new bar-inspired menu item.
Now Playing:
The quick-service chicken chain features country music singer Scotty McCreery in a recent TV commercial.
Now Playing:
The quick-service chicken chain features country music singer Scotty McCreery in a recent TV commercial.
Now Playing:
Jon Forsythe, a Red Lobster fisherman, talk about how he catches crab off the waters of Alaska.
Now Playing:
The casual-dining chain offers veterans and active military members a free Bloomin' Onion and beverage at its restaurants from Nov. 11-12.
Now Playing:
The quick-service chain puts its McDouble sandwich on its Dollar Menu.
Now Playing:
The pizza chain promotes its Hot-N-Ready pies.
Now Playing:
The buffet chain offers veterans and active military members a free meal from 4 p.m. to 9 p.m. on Nov. 12.
Now Playing:
The quick-service chain offers a a Grillburger with cheese, fries, drink and a Mini Blizzard treat for $5 for a limited time.
Now Playing:
The family-dining chain offers special breakfast items as part of a menu inspired by "The Hobbit: An Unexpected Journey" film.
Now Playing:
The family-dining chain introduces a special menu inspired by "The Hobbit: An Unexpected Journey" film.
Now Playing:
The casual-dining chain offers a free meal to veterans and active military members on Veterans Day.
Now Playing:
The quick-service Mexican chain offers customers a free small guacamole and chips order on Election Day.
Now Playing:
The quick-service chain introduces two menu items, an Asiago Caesar Chicken Sandwich and Cheesecake Bites.
Now Playing:
The casual-dining chain promotes 15 items on its Maine Stays menu for $15.
Now Playing:
The casual-dining chain promotes 15 items on its Maine Stays menu for $15.
Now Playing:
The pizza chain promotes its large Hot-N-Ready pies and Hot-N-Ready Caesar Wings.
Now Playing:
The pizza chain promotes its large Hot-N-Ready pies and Hot-N-Ready Caesar Wings.
Now Playing:
The buffet chain serves carved-to-order Oven Roasted Whole Turkey, Rosemary Herb Pork Loin, Pork Steamship Round and more for a limited time.
Now Playing:
The quick-service Italian chain has unveiled a new look, a new menu, meals delivered to the table, and real plates and forks.
Now Playing:
The casual-dining chain introduces a new marketing campaign and minisite, www.morelife...
Now Playing:
The quick-service seafood chain promotes new $4.99 Full Meal Deals: Shrimp, Fish and Crab; Shrimp and Fish; or 12-Piece Butterfly Shrimp.
Now Playing:
The casual-dining chain celebrates its 30th anniversary as a place for food, drinks and watching sports.
Now Playing:
The casual-dining chain celebrates its 30th anniversary as a place for food, drinks and watching sports.
Now Playing:
The casual-dining chain celebrates its 30th anniversary as a place for food, drinks and watching sports.
Now Playing:
The casual-dining chain celebrates its 30th anniversary as a place for food, drinks and watching sports.
Now Playing:
The casual-dining chain celebrates its 30th anniversary as a place for food, drinks and watching sports.
Now Playing:
The pretzel chain is offering customers a chance to win a ticket to the Busch Gardens theme park at its outlets or at the minisite...
Now Playing:
The casual-dining chain advertises its latest promotion, called See You Tomorrow.
Now Playing:
The casual-dining chain introduces new Mixed Grill Specials starting at $11.99.
Now Playing:
The casual-dining chain adds two new Jack Daniel's-branded dishes to its Pick 2 for $10 menu for a limited time.
Now Playing:
The quick-service chain will offer the menu item for a reduced price all day on Halloween, Oct. 31.
Now Playing:
The casual-dining chain adds the Thai noodle dish to its menu.
Now Playing:
The casual-dining chain adds 15 entrées for under $15 to its menu, served with salad and unlimited Cheddar Bay Biscuits.
Now Playing:
The casual-dining chain introduces a new ad campaign with the tag line "More Life Happens Here."
Now Playing:
Customers of the fast-casual chain who wear costumes to its restaurants can receive a burrito for $2.
Now Playing:
Go behind the scenes of the quick-service chain's commercial featuring New York Giants quarterback Eli Manning.
Now Playing:
The quick-service chain introduces a new Cheddar Bacon Onion sandwich.
Now Playing:
See how the coffeehouse chain's home-brewing coffee system works.
Now Playing:
If a player steals a base in the World Series, the quick-service chain will give America free Doritos Locos Tacos.
Now Playing:
The quick-service chain's Canada branch sources its potatoes mostly from farms in New Brunswick, Alberta, and Manitoba.
Now Playing:
The quick-service chain introduces a new Ribeye Steak, Egg & Cheese Biscuit.
Now Playing:
The quick-service chain introduces a new marketing tagline — "That's What I Like" — and campaign.
Now Playing:
The casual-dining chain will offer guests a free Classic Pasta to take home on Oct. 22.
Now Playing:
The casual-dining chain introduces a new signature wine to complement a variety of its dishes.
Now Playing:
The casual-dining chain introduces a new signature wine to complement a variety of its dishes.
Now Playing:
The casual-dining chain introduces a new signature wine to complement a variety of its dishes.
Now Playing:
The casual-dining chain introduces a new signature wine to complement a variety of its dishes.
Now Playing:
The quick-service chain promotes its Monopoly game, available with the purchase of certain menu items.
Now Playing:
Sometimes it's not worth figuring out what Jack's cousin Joey is saying.
Now Playing:
Jack and his cousin Joey debate the correct pronunciation of "sandwich."
Now Playing:
The quick-service chain adds black beans to its updated Cantina Bell menu.
Now Playing:
The quick-service burger chain introduces a new chicken-based slider sandwich.
Now Playing:
The family-dining chain introduces seasonal pancake flavors.
Now Playing:
The quick-service chain introduces a Bacon, Egg & Cheese Biscuit on a scratch-made buttermilk biscuit.
Now Playing:
The family-dining chain introduces a new value meal deal.
Now Playing:
The family-dining chain introduces a new value meal deal.
Now Playing:
The buffet chain offers Oven Roasted Whole Turkey, Rosemary Herb Pork Loin, and Pork Steamship Round at its Endless Dinner Buffet for a limited time.
Now Playing:
The pizza chain ties a marketing campaign into the Presidential election and debates.
Now Playing:
The pizza chain ties a marketing campaign into the Presidential election and debates.
Now Playing:
The casual-dining Italian chain offers a new soup as part of its $6.95 unlimited lunch.
Now Playing:
The pizza chain ties a marketing campaign into the Presidential election and debates.
Now Playing:
The quick-service chain introduces a new Bacon Portabella Melt burger.